Top 5 Beauty Retail Apps on Android in the Middle East - Q4 2024

In the fourth quarter of 2024, the top beauty retail applications on the Android platform in the Middle East showed varying trends in downloads and active users, according to data from Sensor Tower.

Nice One | نايس ون saw a notable increase in weekly downloads, peaking at 22.4K towards the end of November. Active users fluctuated slightly, starting at 219K and ending the quarter at 195K.

Sephora UAE: Beauty, Makeup experienced a surge in downloads, particularly in December, with a peak of 22.9K. Active users mirrored this trend, rising from 25.8K to 45.8K by late December.

Sephora KSA: Beauty & Makeup showed growth in downloads mid-quarter, peaking at 12.5K in mid-November, while active users reached their highest at 11.2K at the end of December.

Golden Scent قولدن سنت experienced a decline in downloads, starting at 12.2K and dropping to 3.7K by the end of the quarter. Active users also saw a decrease from 63.1K to 19.3K.

Finally, Bath&BodyWorks maintained a steady trend in downloads, with a slight increase towards the end of the quarter, reaching 4.2K. Active users showed a similar pattern, ending the quarter at 19K.

For more detailed insights and data, visit Sensor Tower's platform.